The Short variation: When Marie Antoinette said, “Let them eat dessert,” it may have-been because she was hogging all of the Michel et Augustin cookies for herself. Youth friends Michel and Augustin found in middle school, and, if they found their adult 9-to-5 tasks as unfulfilling, they started a cookie business with a foundation in French pastry. Quickly onward 13 many years, and two friends have actually offices in France and ny and are generally attracting the entire world and their snacks, pastries, yogurts, mousses, as well as other sweets made with easy, pronounceable materials. The duo in addition instructs aspiring bakers that mastering the art of French pastry is attainable through their cookbooks and entertaining available home courses. Michel and Augustin’s dream is simple: to really make the globe smile and come together over a shared love of candies.
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The storyline of Michel et Augustin began just sufficient. Two guys started palling around in middle school and turned into great friends. But, with many adolescent relationships, the 2 parted steps after graduation to follow along with their own pathways.
Michel discovered himself in fund in ny, and Augustin was actually employed in marketing for Air France. But both quickly became disillusioned making use of 9-to-5 routine for the world of business. They reconnected in addition to duo devised a wild intend to learn all 1,263 bakeries in France and develop the basics of the best confectioneries the united states was required to provide. They blogged a book about it â their basic collaboration!
After finishing their particular pursuit, in 2004, Michel and Augustin aproned-up along with on a brand new adventure: cooking in Augustin’s kitchen area. Their unique goal was to produce a type of cookies along with other sweets made out of 100% natural ingredients and really love. And, after tirelessly testing and sampling over 300 meals, their particular very first concoction was created: the tiny circular butter cookie. Michel et Augustin came to be!
The pair found rapid success, and they consistently innovate more tasty projects, instance a decadent yogurt in a bottle, that has been uncovered only once Michel and Augustin realized their particular valued cow could generate above butter. They market items with all the signature “kookiness” and happiness they infuse to their tasty treats.
Spreading a Love for French Pastry across the World
Michel et Augustin is mostly about more than just making a delicious cookie. The organization is bent on drawing from France’s rich cooking background generate masterful sweets.
“it isn’t about cookies â it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is linked to French pastry practices. We’ve got a really powerful commitment with pastry creating as an organization.”
But Lily told us an attraction for and expertise of French pastry is not just reserved for all the item builders (they refer to them as the “recipe staff”) at Michel et Augustin. An element of the organization’s kooky society is revealing the love and knowledge of pastry producing therefore every member of the group, in France and Brooklyn, can train is a French pastry cook and grab the nationwide test (named a “C.A.P.”). This way, everybody is able to take part in innovating new quality recipes and talk knowledgeably with enthusiasts, consumers, and consumers.
“weekly in France as soon as a month in nyc, all of our Banana Farm (“office”) becomes a pastry course in which we’re experiencing a traditional curriculum of French pastry and instruction for your certification,” she stated. “It doesn’t matter if you are a web page creator or in product sales â the ability is urged for every.”
Though Michel et Augustin supplies a far more expansive product line in France, the company sticks to the same fundamentals and axioms of design for all products.
“the one thing all our services and products have in common is actually an actual focus on flavor and the components,” Lily mentioned. “We concentrate on the quality and convenience of this elements, and then try to keep carefully the ingredient list as pronounceable as you are able to.”
This results not only in a tasty decadence, additionally a goody you’ll be ok with consuming with your significant other.
An accumulation Treats excellent for revealing With Your Sweetheart
There’s just one thing about revealing desserts that starts a single day appropriate or ends up an excellent day. And Michel et Augustin’s projects happened to be intended for only these events.
“its a moment of extravagance at the end of a romantic date,” Lily stated. “It really is tasty and made with clean materials, which makes the minute that much much better. It feels very good to indulge.”
With the amount of worthy snacks to pick from, there’s no must select only one. While there are lots of a lot more options in France â from chocolate mousse to decadent yogurts and, however, one-of-a-kind cookies â there are many options available in the usa nicely.
Lily ended up being quick to advise the perfect snacks supply to or enjoy with this special someone.
“All of our popular cookie is actually our very own 4-Cookie Squares,” she mentioned. “they truly are like little square tarts, also come in three styles, and will end up being therefore conveniently discussed. We also provide Cookie Buttons, which have been hazelnut candy processor chip snacks with hazelnut ganache internally. They are available in packages of two â one in my situation, choice for you!”
For partners which love their unique early morning ritual collectively, Lily informed united states Puff Palmiers are a gorgeous a.m. option.
“they’re puff pastry and taste like Elephant Ears,” she said. “they are super light and flaky and perfect for revealing more than morning meal with coffee or at tea time.”
Whether you and your honey tend to be chocoholics or value the fragile butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile combat for sharing (or sneaking off with for your own clandestine cookie event).
Join up From the Banana Farm
Michel et Augustin’s approach is the fact that pleasure of desserts is within the posting. So that it should be no shock area wedding is big area of the organizations business mission. Everyone is asked to stop in and chat (and style cookies) at their Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude began from the beginning from the business and is also section of the key. And Lily noted this philosophy is actually exemplified inside businesses available homes.
“Right from the start, Michel and Augustin exposed the doors of these apartment to neighbors, buddies, clients, and passersby, for individuals supply all of them comments, to flavor cookies, to taste brand new recipes they were screening, and also to hang out using them and explore the things they happened to be doing,” she said. “It’s something which’s vital to all of us now.”
Open house in the Banana Farm occurs about basic Thursday of any thirty days in France and ny. Lily told you these occasions present a manner for organization to offer back once again to the community by teaching them about the history and techniques of French pastry.
“We invite everyone else, family members, pals, clients, and customers in the future show meals,” she stated. “We perform taste examinations, focus teams, and perform games. It is an actual area event.”
It is not only fun and tummy-pleasing to wait, however if you do not have a cookie companion, think of the rest of the dessert aficionados you could potentially fulfill within Banana Farm. All things considered, if someone loves Michel et Augustin treats, you are aware they have good style, and you’ll have something to connect over.
Michel et Augustin: focused on Random Acts of Kookiness
In real Michel and Augustin type, the duo began a Random Acts of Kookiness initiative to motivate and please individuals. From a tribute to Michael Jackson on cookie rectangular event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they are doing. You can view precisely why their own snacks are very addicting â they may be fashioned with natural ingredients and good vibes.
Up after that for business is a unique cookbook whose goal is to greatly help United States readers and others tackle the intimidation related to French pastry.
“We’re creating a French pastry cookbook when it comes down to me, and it’s really about finding pleasure in these problematic recipes,” Lily said. “we are busting it down and stating you can do it. Whenever we can, anybody can, so we’re revealing all of our development.”
Michel et Augustin normally seeking introduce its popular candy mousse in america.
“the fantasy for our chocolate mousse would be to seduce The usa’s preferences.”
And, after tasting the company’s snacks and other goodies, the US is certainly set for an extended relationship with this mousse.
